Holls holds a BFA in textiles and surface design (aka “fiberarts”) from Truman State University in Missouri, USA. She also holds an MBA with a specialization in luxury good marketing from the International University of Monaco, in Monte Carlo.
“Learning how to market luxury goods made sense to me, as I esteem that art falls under that category. Upon finishing my studies, I worked as a marketing and brand strategy consultant during several years for various luxury companies. In 2010, I joined a petroleum services company where I worked in finance and then in digital communications. My artwork has always been going on bit by bit in the background while I gained valuable experience in the business world: how to entice buyers, how to tell stories about products, how to create interest around a brand, and how to use the internet and all its vast ressources to help achieve goals.”